Project name | International expansion of private label designer apparel and accessories Great I Am
Project code | NORTE-02-0752-FEDER-034370
Main objective| Internationalization of the Brand in European markets
Intervention region | North
Beneficiary entity | GREAT I AM, LDA
Approval notification | 2018-03-21
Approval date | 2018-03-21
Start date | 2018-06-08
Completion date | 2021-06-07
Total eligible cost | 199.450,0 EUR
Financial support from the European Union | PO North – 89.752,50 EUR
The Project of GREAT I AM It has financial support from the European Union and aims to sustainably gain a greater share of the European market in the Gymwear (Fitness & Bodybuilding) segment, through direct participation in activities abroad, seeking to adapt to the demands of its target segment.
Offer the end user of its products a unique design with the highest standards of quality and durability, at prices appropriate to the characteristics of the products, associated with a brand that conveys GIA's superior capabilities compared to the competition, mainly with regard to importance of encouragement and motivation in sport.
GIA has high control and a broad positioning in the value chain, selling directly to the customer/end user. GIA's intention is to continue to implement a flexible operational organization that accommodates the different needs of customers in each market.
With the gradual growth of its own brand in new markets, GIA will increase its direct sales through the online store. For this, the brand has the fundamental support of European funds aimed at the internationalization and growth of the company.
A Great I Am it has relevant external exposure but only to one country, Spain, so the objective of the project is to support internationalization expenses that will support the investment in demanding markets and mainly in the EU: France, Germany, Italy, Luxembourg, Switzerland and Belgium.
